Advertising in The Golden Guide welcomes you into the region’s key resource for over 50s. The chunky, free annual guides carry hundreds of contacts, practical advice and special features on daily living topics. They have an ever growing local readership and are widely used, recommended and given out by professional organisations and their staff.

“We use Golden Guides all the time, I do and the patients do.” Practice Nurse

The Golden Guide works so well because it has…

  • Hundreds of entries for local authorities, health trusts, companies, charities offering services, facilities, products, events and training for this audience.
  • Highly targeted dual readership comprises older residents, service users, their families and carers. Also professional staff from health, care, local authorities, housing providers, charities, support groups.
  • Pinpoint distribution – well planned circulation network passing through the hands of key agencies and providers.
  • Superb retention value – they are not thrown out, but kept handy, often for years.
  • Active readers – readers are known to take actions as a result of seeing information inside.

“We’ve had lots of response from the Golden Guide. When I go out on my rounds people say that’s where they’ve seen us – because it gets everywhere doesn’t it” Care Provider

Print circulation and distribution network
A total of 20,000 high quality copies go out across the patch, with estimated readership considerably higher, as they are passed round the family, used extensively for signposting, and taken out and about by practitioners.

They go out to…

Local authorities through Adult Social Care teams, Care and Connect service, and public library branches.

GPs, hospitals and pharmacies – GP surgeries (through Care Navigators), Hospital to Home and rehab teams, Occupational Therapy departments, Older People’s Mental Health team,  selected Healthy Living pharmacies and Boots Pharmacies.

Charities and community groups – including Age UK teams, Independent Age, Royal Voluntary Service, Carers Northumberland, Newcastle Carers, North Tyneside Carers, British Red Cross, Alzheimer’s Society, Search Newcastle, Healthwatch, Volunteering Matters, Pensions team, Caring Hands Charity, Mind Active, SSAFA.

Digital edition
Online use of the digital edition is growing especially among professional staff. Our standalone website complements the print edition to keep the Golden Guide at front of mind throughout the year. It also keeps readers coming back for news, updates and original special features.

Advertising Rates (No vat applies)
If you prefer to book into both Golden Guide editions at once the early payment discount rises to 12%.

“I use the Golden Guide a lot—all the time actually. Whatever I need I look it up in there.” Resident


Golden Guide Print Editions, Current prices, Northumberland edition and Newcastle & North Tyneside edition

 Full Price10% discount for early payment (within 4 weeks)
Back cover£660£594
Inside front cover£495£446
Double page£880£792
Full page£440£396
Half page£245£221
Quarter page£110£99
Highlighted box listing£55n/a


Special Offers
If you are booking a print ad we would be delighted to offer some digital space to go with it, at fabulous prices.


Golden Guide Website opportunities


  • Our ad spaces display on the Home page.
    Banner header £110 for 6 months
    Lower banner £55 for 6 months


  • Or we can run your press release or feature a new service
    Feature article/press release, £110 for 6 months
    400 words + web link + 1 suitable image


  • Or we can add your news and events
    Updates listing on home page, £25 for 3 months
    75 words + logo + web link


Email newsletter

You can be highlighted in our quarterly newsletter too
Short feature £45
150 words + logo + website link


Copywriting and design help

If you’re pushed for time we can help produce targeted, easy to read articles, press releases, ad content and design – please ask us.


Partnership status

We offer our partners maximum exposure in the guide with thoughtful promotion via print, digital and social media. The package includes special features on your service, full page print ads, online and newsletter ads and your presence highlighted on Facebook and Twitter.

We would be delighted to work with you to spread the word to your audience. We also include partners in all the guide’s press coverage, and if you’d like them there’s a supply of free copies too. Please ask us for details.



To find out more about all these options, please call direct or email
Heather Alabaster
0191 386 5918


“We would recommend any organisation get involved with the Golden Guide as a means of better reaching their target audience.” Age UK Northumberland


Technical Details

Sizes, Artwork and design for print ads
Full page 210mm x 148mm with 3mm bleed allowance. Please also allow 10mm clearance of text around edge, to allow for gutter depth and page trim.
Half page 78mm x 116mm (landscape)
Quarter page 78mm x 56mm (portrait)
Highlighted box is a shaded box around editorial listing

Please supply as high res 300dpi at actual size. Jpg, tiff, eps or pdf are all fine – fonts must be converted to outlines. No gifs. Colour.


Sizes, Artwork and design for digital ads

Banners 728 x 90 pixels
Sidebar MPU 300 x 250 pixels

Please supply files as JPG, PNG or EPS with images at 72dpi minimum. RGB colour.


Deadline Copy Dates and  Issue Dates

Golden Guide Northumberland, copy for mid November, publication in January.
Golden Guide Newcastle/N Tyneside copy for April/May publication in July.