Privacy Policy

This Privacy Statement sets out the data processing practices carried out by Alabaster Publishing for its Golden Guide publications. We retain and use personal data (information that relates to and identifies living people) to help us carry out our work in researching, publishing and disseminating local information helpful to older people in our region.

We will always make sure that your information is protected and treated securely. Any information that you give will be held in accordance with:

  • Data Protection Act 1998
  • As from 25 May 2018, the new data protection legislation introduced under the General Data Protection Regulation (GDPR) and Data Protection Bill.
People listed in our publications

We keep contact details of people whose services or facilities are represented in our publications, or which are likely to be represented in the future or have been in the past. We always ask permission to publish contact details.

We regularly verify or update this information and ask permission to publish every time. We only use these details ourselves and do not pass them onto others without consent – unless there is a safety concern or criminal investigation. If you give feedback about our publications we may use this in evaluations, but it would be anonymised, and you would not be identifiable.

We also hold details of business contacts, including customers, suppliers and related support people in order to carry out general business admin, research and development, and delivery of copies.

Details held may include name, job title, address, email address, telephone number, and sometimes we add notes on the purpose of the enquiry, or the work to be undertaken. We do not collect sensitive personal data.

People who telephone us

When we have a caller, we are sometimes able to see the calling number. We do not record the number automatically, although we may keep it temporarily to call you back if there is an enquiry we are helping you with. We would always ask permission to do this. We do not record calls, but we may take notes.

If you are calling on a business matter, we will keep your number for the purposes of general business administration. We do not give telephone numbers out to others without consent.

People who email us

Emails sent to us, including file attachments are monitored for viruses or malicious software. We keep emails on file for enquiry handling, research and general business administration.

Visitors to our website

When someone visits www.goldenguide.org.uk we collect standard internet log information. This is to find out things such as the number of visitors to the various pages of the site. The information is processed in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website, unless they contact us through the site.

Links to other websites

This privacy notice does not cover the links within our publications or websites that link to other websites. Please read the privacy statements on the other websites you visit.

Email newsletter

We use a third party provider, Mailchimp, to deliver occasional e-newsletters, usually twice yearly when we have a new publication coming out. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. When someone subscribes to our newsletter, they can cancel their subscription at any time and are given an easy way of doing this.

Email newsletter circulation list

We send e-newsletters to people who personally have, or whose organisation has a connection with our publications.  If you receive e-newsletters it may be because you are listed or mentioned in our current editions or have been in the past. Or it may be because we see you have an interest in our information following an enquiry or some other communication (e.g. from events or meetings). It may also be because we have current business dealings, or a history of business dealings with you where we have used email communication frequently as a matter of course.

Our usual way of adding subscriptions is to ask people directly -either by email, or when speaking to them personally if they would be happy to join the list. We then add their name on their behalf.

People who contact us via social media

We use Facebook and Twitter. If you send us a private or direct message via social media the message will not be shared with any other organisations. Where we post items on social media that mention others or include photographs of others we always ask permission in advance.

Data security

Information held electronically is protected and regularly backed up with reliable security software and is held in one site only.

Your rights

Our Data Controller, Heather Alabaster, is the sole person responsible for collecting contact details and any personal information, and for monitoring the use of that information.

If you wish to see the data we hold about you, or to amend it, restrict it or have it deleted, please let us know verbally by telephone on 0191 386 5918.

Or in writing to: Heather Alabaster, Alabaster Publishing, The Laurels, Gilesgate, Durham DH1 2JR